Social Media Management
Your social media strategy has to be unique. It requires content that resonates with your audience and inspires engagement. As more followers like, comment, and share, community management becomes critical. Social media also needs to function as an extension of your customer service, with how many people expect to be able to message business pages and receive responses to their questions.
We’re all about relevance and conversation. We live and breathe pop culture, current events and trends. We invest time listening to social signals, paying attention to what’s catching fire and what’s not. We understand how to use social impulses to figure out the right social media strategy for your brand. We also take the time to get to know both your audience and your business model, so that we can deliver the best content and provide the best customer service.
Creative Campaign Development
Concept is key. The first step in creative campaign development is understanding your buyer persona. Then, determining the channels you want to advertise across. The right visuals and messaging can then be defined to create ads and campaign funnels that will make a real impact.
Our core strength is our creativity. Creativity in advertising can’t be so abstract that it’s misunderstood, but it definitely has to differentiate you from your competitors. We’re known to push the boundaries of the box, but we never stray so far that we lose or push people away in the process.
SEO, Blogging & Content Development
First things first - if “Content is King”, video reigns supreme. If you don’t have any branded video content yet, we recommend getting started with video production.
Even with video, every business needs to be blogging regularly and frequently. Content is critical to your SEO and social media strategy; when done effectively, it can dramatically increase your networking reach and your number of leads.
We take a fresh, objective look at your business; then develop content that integrates with your branding, converts customers, and delights your followers. Our expert SEO writers and creative copywriters can develop compelling content in record time.
Paid Media Management
Where and how customers find ads for your business should matter to your branding. It can effect brand associations, influencing how customers perceive quality and relevance. We also realize that digital footprints can often be different and unexpected. A person’s online interests and behaviors may be very different from their offline interests and behaviors.
Many traditional PPC strategies fail to recognize these things, but we don’t. Our collective years of trial and error have allowed us to realize cutting edge tactics to reach your customers. Our unique approach to media buying means we make every impression count. Our advanced understanding of targeting and bidding strategies across most major pay-per-click (PPC) management platforms means that our PPC management will result in high returns, whether in the form of last-click or assisted conversions.
Customer Relationship Management
Inbound marketing is all about drawing your customers in to you, through optimized content and social media. Once you attract your customers and convert them into leads, how you nurture those relationships makes all the difference. Without the right CRM platform and strategy, your inbound marketing efforts can’t reach their full potential.
The best relationships begin with content. It’s our goal to further your brand’s relationship with its customers through better segmentation and content management. We enable your customers to better automate and manage their relationship with you, while applying our advanced knowledge of email marketing and CRM softwares to create inbound funnels that lead to increased sales.
Want to know more about what we can do for you?
Spark the conversation by telling us about your needs.